top of page
Diploma in Creative Design (Visual Communication）
CAI YUK LAM/ 蔡鈺霖
Illustrator
我是一名就讀視覺傳達設計專業文憑課程的學生，三年來系統學習了平面設計、品牌視覺、插畫創作等專業知識，熟練使用AI、PS（會得不算特別精通，但也能應用）以及3D等設計軟件。我對色彩與排版有敏銳的感知力，擅長用視覺語言傳遞情緒與觀點。本次畢業作品聚焦「深圳設計攝影一日團」主題，希望透過設計探討當代年輕人的生活狀態，也期待能在畢業展上與更多同好交流學習
I am a student majoring in Visual Communication Design. During my three years of study, I have systematically learned professional knowledge including graphic design, brand vision and illustration creation. I am proficient in AI and Photoshop, and I also have basic operational ability in 3D design software.
I have a keen sense of color and typography, and I am good at conveying emotions and viewpoints through visual language. My final year project focuses on the theme of Shenzhen Design and Photography One-Day Tour. I hope to explore the living conditions of contemporary young people through design, and I am looking forward to communicating and learning with more peers at the graduation exhibition.
Pringles
Pringles的誕生旨在解決傳統薯片的缺陷，即脆度不均、易碎且容易變質。由寶潔公司研發，它采用特殊工藝將土豆粉與谷物混合後壓制成獨特的鞍形薯片。這種弧形結構便於整齊堆疊，有效防止斷裂。Pringles於 1968年推出，首次引入經典的密封圓柱罐設計，鎖住新鮮與酥脆口感。其標志性的“胡須人”形象很快贏得全球認可。憑借“一旦打開，就無法停止”的經典口號，該品牌克服了初期市場質疑，迅速成為全球熱門品牌。Pringles保留了原有的外形和核心生產技術，同時不斷推出適合不同地區的多樣化本地口味。在派對、校園生活和休閒時刻廣受歡迎，打開一罐 Pringles已成為人們心中愉悅的儀式。
Pringles was created to solve the flaws of traditional potato chips, which were fragile, uneven and easy to turn stale. Developed by Procter & Gamble, it adopted a special craft mixing potato powder with grains to press out unique saddle-shaped chips. This curved structure allows neat stacking and better protection against breaking. Launched in 1968, Pringles introduced the classic sealed cylindrical can to lock freshness and crispness. Its iconic moustache man logo soon won worldwide recognition. With the famous slogan "Once You Pop, You can't Stop", the brand overcame early market doubts and became a global hit.
It keeps its original shape and core production skills, while launching diverse local flavors for different region Popular in parties, campus life and leisure moments, opening a Pringles can has become a happy ritual.
*This work includes assignments/reports for academic/classroom purposes only. Any information, images, or content referenced within (if applicable) are drawn from publicly available sources or materials permitted for educational use; they do not represent any official partnership, sponsorship, or endorsement by any brand. If any third-party copyrighted content is included, we have made every effort to comply with citation/attribution requirements. Should any issues arise, we are willing to revise or remove the content accordingly.
bottom of page