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Diploma in Creative Design (Visual Communication）
WONG MEI LING/ 黃美靈
Video Production, Photoshop, Illustrator
大家好，我是黃美靈！
我平常是個閒不下來的人，超級喜歡畫畫、影相跟做手工。對我來說，設計就是把這些好玩的興趣揉在一起。像這次的作品，裡面就藏了我最愛的插畫色彩（畫畫）、包裝結構的折折疊疊（手工），還有想像它擺在店裡的樣子（影相）。謝謝你們來，如果喜歡我的設計，歡迎交流。
Hello everyone, my name is Huang Meiling!
I'm usually a very busy person, and I love drawing, photography, and crafts. For me, design is about combining these fun interests. This piece, for example, incorporates my favorite illustration colors (drawing), the folding and unfolding of packaging structures (crafts), and my imagination of how it would look in a store (photography). Thank you for coming. If you like my design, feel free to discuss it with me.
Sinian Foods Tangyuan New Year Packaging Design
設計理念：
本作品為知名速凍品牌「思念」（Synear）打造全新節慶視覺。包裝核心將日本招財貓與中國傳統財神爺形象完美融合——貓咪身著官帽、手持福字、舉高左爪，寓意雙重吉祥。色彩上運用大紅與純金的強烈對比，營造出濃厚的春節財富氛圍。
展出內容：
現場展示包含包裝標準六視圖、CMYK 色彩規範，以及該設計在超市貨架、IG 社群行銷與地鐵數位看板（MTR）的多元場景應用，完整呈現從平面視覺到商業落地的實踐。
Design Concept: This work creates a brand new festive visual for the well-known frozen food brand "Synear". The core of the packaging perfectly blends the image of the Japanese lucky cat with the traditional Chinese God of Wealth – the cat wears an official hat, holds a "福" (fortune) character, and raises its left paw, symbolizing double good fortune. The use of a strong contrast between bright red and pure gold creates a rich atmosphere of wealth during the Spring Festival.
Exhibition content: The on-site display includes the six-view standard of packaging, the CMYK color specification, and the diverse application of the design in supermarket shelves, Instagram social media marketing, and subway digital signage (MTR), fully presenting the practice from graphic design to commercial implementation.
*This work includes assignments/reports for academic/classroom purposes only. Any information, images, or content referenced within (if applicable) are drawn from publicly available sources or materials permitted for educational use; they do not represent any official partnership, sponsorship, or endorsement by any brand. If any third-party copyrighted content is included, we have made every effort to comply with citation/attribution requirements. Should any issues arise, we are willing to revise or remove the content accordingly.
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