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Higher Diploma in Creative Design and Media
Visual Communication
LU PENG YUE / 盧鵬岳
Graphic Design / UI/UX Design / Illustrator / Lightroom
大家好，我是盧鵬岳。性格樂觀外向，做事認真負責、注重細節，喜歡做計劃，目標性強，善於有序地推進任務。平時喜歡運動（籃球，羽毛球，長跑）、聽聽歌、旅遊。樂於接受與挖掘新事物、勇於挑戰自我。待人真誠友善，善於與他人溝通協作，有良好的執行力和適應力。始終保持進取的心態，不斷提升自我，期待在往後學習和生活中穩步成長、收獲進步。
Hello everyone, I'm Lu Pengyue. I am optimistic and outgoing, earnest, responsible and detail-oriented. I like making plans, stay goal-driven, and excel at advancing tasks in an organized manner. In my spare time, I enjoy sports including basketball, badminton and long-distance running, as well as listening to music and traveling. I am open-minded to explore new things and dare to challenge myself. Sincere and friendly, I am good at communication and teamwork, with strong execution and adaptability. I always maintain a proactive mindset to keep improving myself, and I look forward to growing steadily and making continuous progress in my future study and life.
ZAKDE / 喝茶
本項目以潮汕原生茶文化與香港本土搭台文化為雙重內核，針對香港快節奏高壓環境下青年居住空間狹小、社交孤獨尷尬、人情淡薄疏離、青年友好型第三空間缺失的核心社會痛點，打造專屬在港年輕人的低壓力輕社交茶飲空間。項目以「茶事為空間、喝茶為媒介、聊天為自然生發的真誠連接」為核心邏輯，將潮汕人“無事不飲茶、以茶暖人情”的煙火生活智慧融入品牌，以標志性問候語「Lehoo, zakde 你好，喝茶」作為品牌精神內核，重構傳統茶樓隨機拼桌模式，推出線上預約、分齡分群、同頻匹配的新式搭台機制，拒絕強制社交與尷尬寒暄，尊重獨處與慢熱，讓人與人的相遇回歸松弛、真誠與平等。項目不止於新式茶飲的售賣，更致力於以一杯茶為溫柔紐帶，重建城市里缺失的人情味，消解青年孤獨與社交壁壘，打造一處有煙火氣、有文化根、有溫度感的青年情緒避風港與治愈型社交空間。
This project takes the indigenous Chaoshan tea culture and Hong Kong’s local social gathering culture as its dual core. Targeting the key social pain points among young people in Hong Kong’s fast-paced and high-pressure environment — cramped living spaces, social loneliness and awkwardness, weak interpersonal bonds, and a lack of youth-friendly third places — it creates a low-pressure, light social tea space exclusively for young people residing in Hong Kong. Guided by the core philosophy of "tea as a space, drinking tea as a medium, and conversation as a naturally arising sincere connection", the project integrates the down-to-earth life wisdom of Chaoshan people — “No day passes without tea; tea warms human bonds” — into the brand identity. Adopting the signature greeting “Lehoo, zakde. Hello, let’s have tea” as its spiritual essence, it reconstructs the random shared-table model of traditional teahouses. It launches an innovative social matching system featuring online reservations, age and group segmentation, and like-minded pairing. Rejecting forced social interaction and awkward small talk, it respects solitude and reserved personalities, allowing interpersonal encounters to return to a state of relaxation, sincerity and equality. More than merely selling modern tea drinks, the project aims to use a cup of tea as a gentle bond to rebuild the fading human warmth in the city, ease youth loneliness and break down social barriers, and build a soul refuge and healing social space for young people filled with earthly warmth, cultural roots and heartfelt tenderness.
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