When was the last time you cried? Since childhood, we've been taught to "be strong" and that "crying is weak." So tears well up, only to be swallowed back down. Over time, many of us even forget how to cry.  Crying is a brand that encourages you to release your tears. It doesn't teach you to "stop crying." Instead, it tells you: It's okay to cry. At the heart of the brand are two six-year-olds — a little girl named Coco and a little boy named Ollie. Coco has messy hair and tears on her face, but she never hides. She's the kid who will pass you a tissue after she's done crying. Ollie also has tears streaming down his face, but he sits quietly beside you — no questions, no pushing — just staying with you. They represent the inner child inside each of us: the one who used to cry freely and feel fine right after. Coco and Ollie remind us that vulnerability has no gender — boys can cry, men can shed tears. Every inner child, regardless of gender, deserves to be allowed, seen, and held.  Crying builds a soft, safe world with a crayon-textured visual language. I have completed a series of designs including stickers, posters, and booklets, and have launched a pop-up space and an online community. It is not psychological counseling; it offers no solutions. It simply whispers to you: Your tears need no apology. Let it flow.